About Us

They Give Us Everything.

We Take Dog Health Seriously.

Our dogs give us their loyalty, their trust, and their whole hearts. At Canine12, we believe they deserve the same level of care in return.

That belief is what led us to build a smarter approach to dog wellness—one focused on supporting the vital systems that work together to keep dogs healthy, comfortable, and thriving.

This is whole-dog care, done the right way.

Raising the Standard for Dog Health.

Too many dog products are built for convenience, not care—and it shows.

Canine12 was created to take a more thoughtful approach to wellness by focusing on the vital systems that support how a dog’s body works as a whole. We combine modern science with carefully selected natural ingredients to build formulas that support long-term health, not short-term hype.

Simple formulas. Honest communication.
Care that actually adds up.

You’re One of Us Now.

Canine12 is built for dog lovers who want smarter, more intentional care for their dogs—and who enjoy learning, sharing, and laughing along the way.

Join us for science-backed insights, real dog stories, and a community that believes better health starts with better daily care.

(will cross the street to pet dogs)

Meet the Dogs Running the Show.

Every brand has a board of directors.

Ours just drool a little more - and they’ve made it very clear this is a dog-only operation.

These are the four dogs who inspired everything we do - the taste testers, product critics, and nap consultants who keep us honest (and covered in fur).

INDIE

Chief Taste Tester
If it doesn’t pass her sniff test, it doesn’t make it to you. Simple as that.
DENALI

Head of Snack Security
Keeps an eye on the door - and an even closer one on the treat jar.
KENAI

VP of Barketing
Loud, opinionated, and always the first to clock in.
SAMMY

Director of Cuddles
The emotional support department. Works overtime. Regrets applying.

And We Owe Them The Best.

We believe doing right by dogs means doing things the right way - even when it’s harder.

Every product we make starts with clean, purposeful ingredients, chosen because they actually make a difference. Each formula is crafted with care, tested for quality, and made to support real health - not marketing buzzwords.

We’ll never hide behind vague claims or fancy packaging. Just honest, transparent products that help dogs live healthier, happier lives.

Because they deserve nothing less.